The Challenge
Transaid has a very successful Corporate Membership scheme, with 37 committed corporate partners from across the UK transport and logistics industry, each sharing Transaid’s belief in the power of safe available and sustainable transport, and its ability to transform lives. The challenge for Transaid’s corporate partnerships team was how to package one of their core programmes – their international road safety and driver training initiative – to potential corporate supporters, in a way that was more emotive and engaging. Transaid also wanted to improve how they captured the attention of prospects from the word go, highlighting the potential benefits they could deliver for the company, and making them ‘the heart’ of the approach.
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the Solution
The RESULT
Secured one of Transaid’s most exciting partnerships to date.
The Remarkable Partnerships Corporate Masterclass was honestly the best training course I have ever been on. It was packed with varied and inspiring content, as well as interesting real-world examples of successful partnerships. The team shared their wealth of knowledge and were always on hand to offer useful advice and practical tips. The course has armed me with the necessary tools to approach our existing and potential corporate partnerships with a fresh perspective, but perhaps most importantly, I have gained a newly found confidence. This new confidence has already enabled me to secure a major partnership with one of our top prospects and now I have a stronger sense of the ideal process to follow to keep repeating this success
Ready to do the same?
Let’s build partnerships that your cause — and the world — actually needs.
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RELATED CASE STUDIES
In early 2021, SolarAid’s corporate partnerships portfolio was unbalanced. One major partner dominated in size and contribution and its significant support was coming to an end in 2023, while a large number of smaller partners were time-intensive to manage and delivered low returns. Critically, the portfolio lacked mid-level, long-term corporate supporters. The team had limited time for strategic new business development, and the existing pipeline lacked focus and momentum. Corporate partnerships were not seen as a strategic priority, and income had plateaued as a result.
In early 2021, SolarAid’s corporate partnerships portfolio was unbalanced. One major partner dominated in size and contribution and its significant support was coming to an end in 2023, while a large number of smaller partners were time-intensive to manage and delivered low returns.
Remarkable Partnerships helped SolarAid refocus its business strategy, launch a bold purpose-driven campaign, and build stronger mid-level and in-kind partnerships. This strategic shift transformed their approach from short-term transactions to long-term collaborations, ultimately leading to renewed growth and a landmark £1 million partnership in 2025.
Research from Age Concern in 2005 revealed that 44% of people over 50 in the UK did not have Internet access. Further research from OFCOM found that older people, particularly those in lower income brackets, felt alienated from the digital economy.
Research from Age Concern in 2005 revealed that 44% of people over 50 in the UK did not have Internet access. Further research from OFCOM found that older people, particularly those in lower income brackets, felt alienated from the digital economy.
By combining strong corporate partnerships with a clear social mission, Silver Surfer Week empowered thousands of older people to get online and created lasting digital inclusion opportunities.
In 1998 Ken Deeks, Managing Director of Arrow PR (now Director at The Amber Group), approached Action for Children with the idea of uniting the IT industry to help prevent youth homelessness. He was inspired to contact the charity when he saw their ‘House our Youth 2000’ campaign poster and, being from the IT industry, he assumed it was something to do with preventing the millennium bug. But he soon realised it was for something far more important!
In 1998 Ken Deeks, Managing Director of Arrow PR (now Director at The Amber Group), approached Action for Children with the idea of uniting the IT industry to help prevent youth homelessness. He was inspired to contact the charity when he saw their ‘House our Youth 2000’ campaign poster and, being from the IT industry, he assumed it was something to do with preventing the millennium bug. But he soon realised it was for something far more important!
By acting quickly, fostering collaboration, and engaging key supporters, Jonathan transformed one creative idea into a long-lasting, multimillion-pound national fundraising event.
