The Challenge
Vivacity is a charity that runs arts, culture and sports facilities in Peterborough. It enriches people’s lives by providing inspiring events and life-changing services. In 2014 Vivacity was keen to strengthen and grow its flagship activities including the annual Heritage Festival and Arts Festival. So it decided to explore the possibility of creating partnerships with companies in the Peterborough area.
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the Solution
By combining strategic targeting, creative pitching, and community-focused storytelling, Vivacity secured its biggest-ever partnership and elevated the impact of the Heritage Festival.
The RESULT
Secured a three-year, £70,000 partnership with Perkins.
We were starting with very little experience so Remarkabel Partnerships showed us how we could partner with prospective companies to maximum effect. And the key word there is ‘partner’ because we looked at the opportunities from the company’s perspective, rather than just going in for a hand out. It helped us generate a long term partnership with one of our top prospects, which was beyond our expectations.
Ready to do the same?
Let’s build partnerships that your cause — and the world — actually needs.
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RELATED CASE STUDIES
In early 2021, SolarAid’s corporate partnerships portfolio was unbalanced. One major partner dominated in size and contribution and its significant support was coming to an end in 2023, while a large number of smaller partners were time-intensive to manage and delivered low returns. Critically, the portfolio lacked mid-level, long-term corporate supporters. The team had limited time for strategic new business development, and the existing pipeline lacked focus and momentum. Corporate partnerships were not seen as a strategic priority, and income had plateaued as a result.
In early 2021, SolarAid’s corporate partnerships portfolio was unbalanced. One major partner dominated in size and contribution and its significant support was coming to an end in 2023, while a large number of smaller partners were time-intensive to manage and delivered low returns.
Remarkable Partnerships helped SolarAid refocus its business strategy, launch a bold purpose-driven campaign, and build stronger mid-level and in-kind partnerships. This strategic shift transformed their approach from short-term transactions to long-term collaborations, ultimately leading to renewed growth and a landmark £1 million partnership in 2025.
Research from Age Concern in 2005 revealed that 44% of people over 50 in the UK did not have Internet access. Further research from OFCOM found that older people, particularly those in lower income brackets, felt alienated from the digital economy.
Research from Age Concern in 2005 revealed that 44% of people over 50 in the UK did not have Internet access. Further research from OFCOM found that older people, particularly those in lower income brackets, felt alienated from the digital economy.
By combining strong corporate partnerships with a clear social mission, Silver Surfer Week empowered thousands of older people to get online and created lasting digital inclusion opportunities.
In 1998 Ken Deeks, Managing Director of Arrow PR (now Director at The Amber Group), approached Action for Children with the idea of uniting the IT industry to help prevent youth homelessness. He was inspired to contact the charity when he saw their ‘House our Youth 2000’ campaign poster and, being from the IT industry, he assumed it was something to do with preventing the millennium bug. But he soon realised it was for something far more important!
In 1998 Ken Deeks, Managing Director of Arrow PR (now Director at The Amber Group), approached Action for Children with the idea of uniting the IT industry to help prevent youth homelessness. He was inspired to contact the charity when he saw their ‘House our Youth 2000’ campaign poster and, being from the IT industry, he assumed it was something to do with preventing the millennium bug. But he soon realised it was for something far more important!
By acting quickly, fostering collaboration, and engaging key supporters, Jonathan transformed one creative idea into a long-lasting, multimillion-pound national fundraising event.
