Cross sector collaboration to increase social impact
Speaker: David Adair
Gain an insight into innovative initiatives to increase socual impact.
How to Close More Partnership Deals with Case Studies
Speaker: Joe Waters
Joe Waters, a Boston-based expert on win-win partnership who blogs at Selfishgiving.com, makes the case for using case studies in your partnership program. During his presentation, Joe will show you his step-by-step process for creating and using partnership case studies. 1. Why case studies are the #1 piece of content you should be creating for your partnership program. Everything else is just a “nice to have.” 2. Who’s the right candidate for a case study & how to convince them to participate. I just made your life easier because you DON’T need a case study for every partnership. 3. What questions to ask & how to structure your case study. This is critical. It’s all about asking the RIGHT. QUESTIONS. 4. Where and how to use your case study for maximum impact. If you overuse it, it will lose its impact. 5. The ultimate goal: A case study-centric organization. Not to be paradoxical, but it’s not about the case study, per se.
More information coming soon…
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