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Challenge to Change

Yesterday a 13-year old boy from Brixton died from the coronavirus. So far, he is the youngest person in the UK to have died from this dreadful disease.  He lived just one mile away from me and when I think of the effect on his family and friends, I feel so sad and any normal words just feel inadequate. 

The coronavirus crisis is shocking and tragic. It has hit us so hard and worse is still to come. 

And yet, even in the face of this human tragedy, so many people, charities and companies are responding positively. Last week over half a million people signed up in just 24 hours to help vulnerable people self-isolating. Also last week the UK came together in a mass applause to thank the NHS and care workers dealing with the coronavirus pandemic. 

Wise words from Victor Frankl 

It brings to mind a quote from Victor Frankl, the Austrian neurologist and psychiatrist who was imprisoned in Auschwitz concentration camp during the Second World War. In his seminal book ‘Man’s search for meaning’ he wrote, “When we are no longer able to change a situation, we are challenged to change ourselves.” He wrote those words 74 years ago, but they have never felt so relevant. We cannot change this situation, but we can choose how we respond. 

Charities responding creatively 

The National Council for Voluntary Organisations (NCVO) estimates that UK charities could lose £4 billion as a result of the coronavirus crisis. It also says that many charities are “facing imminent collapse”. And yet, there are so many examples where charities are responding quickly, positively and innovatively. For example, CHAS (Children’s Hospices Across Scotland) have launched the UK’s first virtual children’s hospice to support children with life-shortening conditions and their families during the coronavirus outbreak and beyond. It will offer nursing, medical and pharmacy-related advice over the phone or via video call. They are also providing a storytelling service for children at home. 

Another inspiring example comes from Age Exchange, a dementia charity based in Blackheath (South-East London). Because of the coronavirus crisis they have had to close their café and community library, so they are sending ‘reminiscence’ boxes to 150 people instead. Each box contains arts, crafts and quizzes, and is specifically designed to improve the mental health of someone with dementia. 

Companies responding creatively 

Companies are also responding in extraordinary ways. For example, Psychopomp, a Bristol-based gin distillery, has used some of its alcohol to make hand sanitiser. They have sold the sanitiser to neighbours and members of the public and donated the proceeds to Bristol Children’s Hospital. 

Meanwhile Portview, the interior fit-out company based in Belfast, have donated over 2,000 face masks to the Northern Ireland Hospice. This will help keep the hospice’s nurses safe, enabling them to continue to support some of the most vulnerable people in their community. 

On a different scale, Morrisons has employed 5,000 colleagues from Marie Curie and CLIC Sargent charity shops. Both charities needed to close their shops due to the coronavirus epidemic, so these staff will now help the supermarket provide food for elderly and vulnerable shoppers and food banks.  

Stepping up together 

In the midst of this crisis people have never been so ready to make a difference. Charities, companies and individuals are stepping up and there is a wave of doing good spreading across the UK. But so much more is needed. 

So we want to challenge you. How can you respond to this situation in an extraordinary way?

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Latest News
5
min read
The 3 Keys To Unlocking Higher-Value Partnerships

Imagine your prospect is a door with three locks, to unlock a truly high-value partnership, you need all three keys:

  • Your relationship
  • Emotional engagement
  • The business case

Miss one, and the door stays firmly shut.

Too often, charities focus only on pitching sponsorship packages or partnership benefits, but the strongest and most valuable corporate partnerships are built when all three elements work together.

Here’s how to unlock them.

1. Your Relationship: People Buy From People

The first key is trust and rapport. People buy from people they know, like and trust, which is why relationship-building is such an important part of corporate partnerships.

The strongest partnerships are rarely built in a single meeting. They are built over time through conversations, consistency and genuine interest in the other person.

Sometimes the simplest moments have the biggest impact.

Taking a few minutes to ask about someone’s weekend, holiday plans or family life helps people feel comfortable and valued. It also helps you learn more about your prospect as a person, not just as a company representative.

Remembering those details matters, questions like: “How was your holiday to Greece?” or “How’s your child settling into school?” show genuine care and help build trust over time.

Authenticity is everything. People quickly sense when relationship-building is forced or transactional and the best partnerships are built on genuine human connection.

2. Emotional Engagement: Make Them Feel Something

The second key is empathy and passion about the need. People make decisions emotionally before they justify them logically. If you want a company to truly engage with your charity, they need to feel connected to the cause.

That’s why storytelling is so powerful.

Sharing a real story about someone your charity has supported creates emotional connection in a way statistics and presentations rarely can. Videos, service visits and first-hand experiences can be equally impactful.

When people emotionally connect with your mission, the conversation changes. It moves from: “This sounds interesting…” to: “We need to help.”

Emotion creates urgency, deepens commitment, and it often unlocks far greater value in partnerships.

3. The Business Case: Solve Their Problem

The third key is commercial value, clearly showing what the company will gain from partnering with you.

The reality is that even if a prospect loves your cause and enjoys working with you, they still need to justify the partnership internally. Decision-makers need to see how the partnership supports their business goals, priorities or challenges.

That’s why understanding your prospect’s needs is so important. Every company is trying to achieve something. They may want to:

  • Increase brand awareness
  • Improve employee engagement
  • Build customer loyalty
  • Generate PR opportunities
  • Reach new audiences

Your role is to understand what matters most to them and position your partnership as part of the solution. The best way to uncover this is by asking great questions:

  • “What are your biggest priorities this year?”
  •  “What challenges is your team currently facing?”
  •  “What would success look like for you?”

The more clearly you understand their objectives, the stronger your partnership proposition becomes. That’s what great partnerships do, they create mutual value.

Unlocking The Door

One of the simplest ways to understand how close you are to securing a new partnership is to score your prospect out of 10 across all three areas:

  • Relationship
  • Emotional engagement
  • Commercial value

For example:

  • Relationship = 9/10
  • Emotional engagement = 8/10
  • Commercial value = 2/10

Even though two areas are strong, the partnership is still unlikely to unlock because one key is missing, and this is where many partnership opportunities stall.

Scoring prospects helps you quickly identify what needs more attention:

  • Do you need to build more trust?
  • Create stronger emotional connections?
  • Strengthen the commercial case?

The goal is to get all three keys as close to 10 as possible. When all three keys turn together, that’s when remarkable partnerships happen.

If you’d like to learn more about unlocking higher-value partnerships, contact Jonathan: jonathan@remarkablepartnerships.com

What unlocks truly high-value corporate partnerships? It’s not just a great pitch. Discover the 3 essential keys every fundraiser needs to build stronger relationships, create emotional connection, and demonstrate real commercial value that companies can’t ignore.

Latest News
5
min read
Unlock Corporate Partnership Value

One of the biggest challenges charities face when working with companies is undervaluing themselves.

When charities underestimate the value they bring to businesses, partnerships are often priced too low. The results are low-value partnerships that fail to deliver meaningful impact for the charity or the company.

In reality, both sides are missing out on enormous potential.

So why does this happen?

Many charities simply struggle to recognise and measure the true commercial value they offer businesses. Even when they know they bring value to the table, they often don’t know how to calculate it or communicate it confidently. 

But the reality is that charities can deliver game-changing value for companies in several key areas.

The Four Ways Charities Create Value For Businesses

Charities help companies achieve the following goals:

Employee Engagement and Retention

Corporate partnerships provide employees with opportunities to support causes that matter, strengthening morale and workplace culture.

Competitive Differentiation

Working with charities helps businesses stand out and demonstrate purpose in an increasingly competitive marketplace.

Sales Opportunities

Purpose-driven partnerships can strengthen customer relationships and attract new customers.

Brand Trust and Credibility

Authentic partnerships help companies build stronger, more trusted brands.

Right now, all four of these areas are top priorities for companies.

Why Understanding Partnership Value Matters

When charities understand how to measure and communicate their partnership value, something powerful happens.

They gain the confidence to pitch bigger opportunities, create stronger proposals and negotiate partnerships based on the real value rather than guesswork.

This shift allows charities to move beyond undervalued collaborations and instead build high-impact corporate partnerships that benefit both sides.

Learn How To Calculate Your Partnership Value

To help charities develop this confidence, Remarkable Partnerships have created a new service: Unlock Corporate Partnerships Value Workshop.

This practical session is designed to help charities understand the value they can offer companies and apply a simple framework to calculate it.

During the workshop, you will learn:

  • About the four types of partnership value.
  • Explore why understanding value helps secure higher-value corporate partnerships. 
  • See examples from successful corporate charity partnerships.
  • Work through an interactive exercise calculating the value of a current partner or prospect. 

The session lasts 2 hours and 30 minutes and provides a practical method charities can continue using when developing future partnerships.

If you’d like to learn more about the workshop, contact: jonathan@remarkablepartnerships.com

Many charities undervalue their corporate partnerships, limiting both impact and opportunity. This article explores why, the real value charities bring to businesses, and how understanding it can unlock stronger partnerships, with a workshop for those looking to take it further.

Stay Informed. Stay Remarkable.