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Five life lessons from Maternity leave

This is a guest blog written by Laura Hughes-Onslow from The Sutton Trust and Lila Dowie from Demelza Hospice Care for Children.

Last September, I closed my laptop ahead of starting maternity leave, certain there would be very little to connect my day job working with corporate partners and my year ahead raising a tiny human.

It was through a cuppa and a chat with Lila, on maternity leave for the second time, that we reflected on how much we were learning and how much was relevant for fundraising. We recorded a session called ‘Motherhood, Management and Making it Work’ for the Corporate Partnerships Everywhere conference and the comments blew us away – it’s clear that this topic resonates.

For anyone thinking about becoming a parent, no matter where you are on that journey, we want to send our warmest wishes. We hope our reflections are useful life lessons for all hoping to achieve remarkable corporate partnerships.

1. Do it Now

We have both become much more decisive since becoming parents – there are hundreds of micro-decisions to make each day for our babies. We all lead busy lives and need to focus on what’s important. We trust that if something must get done, then it will.

Action: Pick one thing on your to-do list and do it now (before reading the rest of this article). Send that email, pick up the phone, have that conversation with a colleague, draft the copy, crop that picture for your proposal that won’t sit neatly alongside your words.

2. Planning with flexibility

When preparing for labour, we both outlined birth preferences, knowing that sometimes things don’t go to plan. We’ve all had that moment where a corporate partnership falls outside of our expectations – raising more or less than we’d expected. We’ve learnt to adapt our days as things aren’t always in our control, and to go with it.

Action: Go through your corporate plans and work out what’s in your control and what isn’t, have several options laid out for what to do if corporate partners fall short or exceed their fundraising targets so you can quickly respond.

3. It takes a village

We both rely on our communities daily to juggle raising babies alongside other priorities. In the early days, such as change nappies without getting weed on, meant we were able to step away. Finding friends and allies in the workplace makes us much more successful, as fundraising is a whole-organisation effort. Plus, we can always learn how others do things.

Action: Find a colleague in another team to lead a meeting or run a presentation - support and encourage them, and use that time to instead focus on essential emails and admin.

4. Rest and re-charge

Building in pockets of time for resting is essential for self-care. Our jobs and lives are full of deadlines and targets so taking time as a team to actively plan for quieter reflections periods help us be at our best – as mothers and as managers.

Action: Identify your busiest time in the calendar year and actively plan some annual leave or team retreats for the weeks following, to proactively have time to rest and re-charge.

5. Be honest

Sometimes the things we feel most vulnerable about are what can connect us most to others. Being open about the challenges of parenthood, or the emotions we feel when hearing beneficiary stories – help us to relate to others and build stronger relationships.

Action: Take time at the start of meetings to ask meaningful questions – find out how someone really is: what are the challenges in their jobs, where are they going on holiday, are they celebrating birthdays or milestones? Actively listen and relate back, and enjoy building those connections.

We would love to hear your feedback and continue this conversation. Please share your reflections and any life lessons you’d like to contribute to team@remarkablepartnerships.com.

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Latest News
5
min read
Unlock Corporate Partnership Value

One of the biggest challenges charities face when working with companies is undervaluing themselves.

When charities underestimate the value they bring to businesses, partnerships are often priced too low. The results are low-value partnerships that fail to deliver meaningful impact for the charity or the company.

In reality, both sides are missing out on enormous potential.

So why does this happen?

Many charities simply struggle to recognise and measure the true commercial value they offer businesses. Even when they know they bring value to the table, they often don’t know how to calculate it or communicate it confidently. 

But the reality is that charities can deliver game-changing value for companies in several key areas.

The Four Ways Charities Create Value For Businesses

Charities help companies achieve the following goals:

Employee Engagement and Retention

Corporate partnerships provide employees with opportunities to support causes that matter, strengthening morale and workplace culture.

Competitive Differentiation

Working with charities helps businesses stand out and demonstrate purpose in an increasingly competitive marketplace.

Sales Opportunities

Purpose-driven partnerships can strengthen customer relationships and attract new customers.

Brand Trust and Credibility

Authentic partnerships help companies build stronger, more trusted brands.

Right now, all four of these areas are top priorities for companies.

Why Understanding Partnership Value Matters

When charities understand how to measure and communicate their partnership value, something powerful happens.

They gain the confidence to pitch bigger opportunities, create stronger proposals and negotiate partnerships based on the real value rather than guesswork.

This shift allows charities to move beyond undervalued collaborations and instead build high-impact corporate partnerships that benefit both sides.

Learn How To Calculate Your Partnership Value

To help charities develop this confidence, Remarkable Partnerships have created a new service: Unlock Corporate Partnerships Value Workshop.

This practical session is designed to help charities understand the value they can offer companies and apply a simple framework to calculate it.

During the workshop, you will learn:

  • About the four types of partnership value.
  • Explore why understanding value helps secure higher-value corporate partnerships. 
  • See examples from successful corporate charity partnerships.
  • Work through an interactive exercise calculating the value of a current partner or prospect. 

The session lasts 2 hours and 30 minutes and provides a practical method charities can continue using when developing future partnerships.

If you’d like to learn more about the workshop, contact: jonathan@remarkablepartnerships.com

Many charities undervalue their corporate partnerships, limiting both impact and opportunity. This article explores why, the real value charities bring to businesses, and how understanding it can unlock stronger partnerships, with a workshop for those looking to take it further.

Latest News
5
min read
Build Partnerships That Smash Targets

We know that charities can build major corporate partnerships, even in these tough economic times. That’s why we held a webinar where three special guest speakers shared recommendations to build corporate partnerships that smash targets.

Their recommendations and insightful stories are described below.

Stop Asking and Start Giving

Matt Turner MBE from Creative Pod recommends that charities stop asking and start giving. He said the best corporate partnerships are where every single person around the table wins. It’s about doing things differently, standing out a little bit and pushing the boundaries.

He shared a story about a hospice who provide free grief counselling to anyone in their local community. Matt worked with them to create a corporate product of grief counselling for companies to offer their employees. It’s £3.50 per employee, per month, and anytime your employee has a bereavement they are fast tracked to the front of the queue and receive 12 free sessions of grief counselling.

Another suggestion from Matt is if you have a corporate ball and you have two tables that you just cannot shift, stop wasting your time trying to sell them and give them away to two banks instead. You tell the banks to bring their richest friends and customers for a night out. Then you know you have two tables with some extremely wealthy people with whom you can build long-term partnerships.

Both examples demonstrate that when you stop asking and start giving it helps you build long-term corporate partnerships.

Lead with insight, not instinct

Nina Saffuri from Raise Impact recommends you lead with insight, not instinct. She shared the following inspiring story which demonstrates her point.

When she was at War Child they got through to the final four of a major charity of the year, but they came second in the staff vote. They were really disappointed, because this wasn’t the first time they hadn’t won a staff vote. Nina asked her Head of Corporate Partnerships to look at the last two years and analyse how much time they had spent on losing, especially on charity of the year. They came back and said they were wasting one third of their time on losing.

Nina suggested they do a test and don’t apply for any charity of the year opportunities for one year.  She encouraged her corporate partnerships team to be bold instead and turn their attention to something they were more likely to win. She asked them to find an industry that wasn’t so competitive and where there weren’t any staff votes. They came back and suggested the gaming industry. Nina and here colleagues weren’t gaming experts, so they spoke to a couple of their donors in the gaming industry. They asked them to share about the industry and make some introductions. They also recruited someone from the gaming industry.

They started with a “Games Jam” where they asked gaming companies to create games for War Child which they sold on a gaming platform. This activity only raised £10,000. However, during that week they engaged and built relationships with some of the major gaming companies in the UK. Now that industry raises £700k-£1million unrestricted income for War Child ever year.

The key message from Nina is find your valuable insight. Spend time understanding where you’re losing and see if you can build more partnerships with industries. In other words, lead with insight not instinct, because it transforms your focus, your partnerships and your results.

Find the company’s pain

Peter Chiswick from Remarkable Partnerships shared the good news that this is a time of opportunity for charities to build major corporate partnerships, but only if they take the time to find a company’s pain and show how their partnership can solve it.

Peter demonstrated his recommendation by sharing an example from his corporate career where he worked for a company who provided data on patent software. One of their clients was a major engineering company.

Peter’s company were just one of 3,000 suppliers and they had a small relationship worth £2,000 a year. He secured a meeting with their Heads of Innovation and he knew this was his opportunity. Before the meeting he asked his internal colleagues to build a list of the latest releases of technology in the sector where the engineering company operated, and put it on one piece of paper.

When Peter went to the meeting the company spent the first 20 minutes telling him how everything was fantastic and they were ahead of the curve. Peter said you might want to have a look at this, and he dropped the piece of paper on the table. It showed they were six months late to market, whereas they thought they were miles ahead.

In that moment Peter and his company moved from one of many suppliers to a company adding massive value. He was helping solve their pain. More senior people came into the room to see the piece of paper, and that was the start of a very large contract with the engineering company.

You can apply the insight from this story to corporate-charity partnerships. Before you approach a company, take time to think what could be their commercial pain. Then when you meet with them you can describe how a partnership with your company will help solve that pain.

Conclusion

These three experts show that successful corporate partnerships aren’t built on hope. They’re built on smart strategy, bold thinking and a genuine commitment to creating value for everyone involved. Whether it’s giving rather than asking, using insight to focus your time, or uncovering a company’s commercial pain, each approach helps charities stand out and build stronger, longer-lasting relationships. By putting these recommendations into practice, your charity can not only survive in this challenging climate but build partnerships that truly smash targets.

We know that charities can build major corporate partnerships, even in these tough economic times.

Stay Informed. Stay Remarkable.