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Five life lessons from Maternity leave

This is a guest blog written by Laura Hughes-Onslow from The Sutton Trust and Lila Dowie from Demelza Hospice Care for Children.

Last September, I closed my laptop ahead of starting maternity leave, certain there would be very little to connect my day job working with corporate partners and my year ahead raising a tiny human.

It was through a cuppa and a chat with Lila, on maternity leave for the second time, that we reflected on how much we were learning and how much was relevant for fundraising. We recorded a session called ‘Motherhood, Management and Making it Work’ for the Corporate Partnerships Everywhere conference and the comments blew us away – it’s clear that this topic resonates.

For anyone thinking about becoming a parent, no matter where you are on that journey, we want to send our warmest wishes. We hope our reflections are useful life lessons for all hoping to achieve remarkable corporate partnerships.

1. Do it Now

We have both become much more decisive since becoming parents – there are hundreds of micro-decisions to make each day for our babies. We all lead busy lives and need to focus on what’s important. We trust that if something must get done, then it will.

Action: Pick one thing on your to-do list and do it now (before reading the rest of this article). Send that email, pick up the phone, have that conversation with a colleague, draft the copy, crop that picture for your proposal that won’t sit neatly alongside your words.

2. Planning with flexibility

When preparing for labour, we both outlined birth preferences, knowing that sometimes things don’t go to plan. We’ve all had that moment where a corporate partnership falls outside of our expectations – raising more or less than we’d expected. We’ve learnt to adapt our days as things aren’t always in our control, and to go with it.

Action: Go through your corporate plans and work out what’s in your control and what isn’t, have several options laid out for what to do if corporate partners fall short or exceed their fundraising targets so you can quickly respond.

3. It takes a village

We both rely on our communities daily to juggle raising babies alongside other priorities. In the early days, such as change nappies without getting weed on, meant we were able to step away. Finding friends and allies in the workplace makes us much more successful, as fundraising is a whole-organisation effort. Plus, we can always learn how others do things.

Action: Find a colleague in another team to lead a meeting or run a presentation - support and encourage them, and use that time to instead focus on essential emails and admin.

4. Rest and re-charge

Building in pockets of time for resting is essential for self-care. Our jobs and lives are full of deadlines and targets so taking time as a team to actively plan for quieter reflections periods help us be at our best – as mothers and as managers.

Action: Identify your busiest time in the calendar year and actively plan some annual leave or team retreats for the weeks following, to proactively have time to rest and re-charge.

5. Be honest

Sometimes the things we feel most vulnerable about are what can connect us most to others. Being open about the challenges of parenthood, or the emotions we feel when hearing beneficiary stories – help us to relate to others and build stronger relationships.

Action: Take time at the start of meetings to ask meaningful questions – find out how someone really is: what are the challenges in their jobs, where are they going on holiday, are they celebrating birthdays or milestones? Actively listen and relate back, and enjoy building those connections.

We would love to hear your feedback and continue this conversation. Please share your reflections and any life lessons you’d like to contribute to team@remarkablepartnerships.com.

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Latest News
5
min read
The Power of Celebrating Little Wins

We all love a big win. The £250,000 corporate partnership, the signed agreement, the announcement on LinkedIn, the photograph of two organisations shaking hands and celebrating what they are going to achieve together. But no one simply gets a big win. Behind every strategic  corporate partnership are dozens, sometimes hundreds, of little wins that made it possible and yet we don't celebrate those nearly enough. The question is, why?

What if the big win takes 18 months?

High-value corporate partnerships take time to build. It could take anywhere from 6 to 18 months from identifying the right company to signing a partnership worth £250,000. If signing that agreement is the only moment you allow yourself to celebrate, you're going to spend a long time feeling as though you haven't succeeded. That's a long time to wait to feel like you're making progress. Instead, think about everything that needs to happen before the agreement is signed:

  • A warm introduction - that’s a win. 
  • They responded and agreed to a meeting - that’s a win. 
  • You had a brilliant first conversation and discovered their priorities and challenges - another win. 
  • They agreed to a second meeting and wanted to involve more senior people - win.
  • You identified an opportunity where your charity could help them solve a genuine business challenge - win. 
  • They told you they were interested - win.
  • You developed the proposal - win.
  • They gave you positive feedback - win.
  • They told you they wanted to partner - win.
  • You sent the draft partnership agreement - win.

Every one of these moments matters, and every step in the journey is a little win. 

Progress is powerful 

Research by Teresa Amabile and Steven Kramer revealed that the biggest driver of motivation isn’t praise, money or recognition; it is making progress in meaningful work. Sharing and celebrating little wins reinforces your progress, because you write it down or say it out loud and your colleagues respond with encouragement.

Celebrating little wins isn’t lowering your standards or pretending everything is going brilliantly; it’s sharing and recognising progress. High-value corporate partnerships aren’t built overnight. They are the result of hundreds of little wins that most people overlook.

So, why don’t we shout about them? 

Sometimes, celebrating a little win can feel uncomfortable. We find ourselves questioning: 

  • Is it really big enough to share?
  • Will people think I'm showing off?
  • What if the partnership doesn't happen?

We can be so worried about appearing big-headed that we keep our progress to ourselves, but celebrating progress isn't boasting, and it isn't pretending that you've achieved something you haven't. It's simply recognising that something positive has happened and that you're one step closer to where you want to be.

In fact, sometimes celebrating a win should attract attention.

  • If somebody in your team has spent months developing a relationship and finally secures a meeting with a decision-maker, why wouldn't you celebrate that?
  • If a corporate prospect tells you that your proposition has completely changed the way they think about working with your charity, that's worth sharing.

Communities should celebrate progress. Teams should encourage one another. Leaders should recognise the work happening long before the final result arrives.

When we share those moments, something else happens: other people get behind us, and little wins create collective momentum.

Big wins are built from little ones

When we see an incredible corporate partnership announced, we see the result, but we don't see the introduction that happened 18 months earlier:

  • The first coffee.
  • The unanswered email.
  • The follow-up.
  • The conversation that uncovered a shared challenge.

Those are the building blocks. So don't wait for the partnership agreement to be signed before you recognise how far you've come.

Write the little wins down, and share them in your team meetings. Put them in your internal updates and tell your colleagues when something has moved forward. Celebrate other people's progress as enthusiastically as you'd want them to celebrate yours, because remarkable partnerships aren't built overnight. They're built through conversations, relationships, persistence, learning and hundreds of moments of progress that are very easy to overlook.

Celebrate your little wins. They're the building blocks of remarkable partnerships.

Behind every strategic corporate partnership are dozens, sometimes hundreds, of little wins that made it possible and yet we don't celebrate those nearly enough. The question is, why?

Latest News
5
min read
The 3 Keys To Unlocking Higher-Value Partnerships

Imagine your prospect is a door with three locks, to unlock a truly high-value partnership, you need all three keys:

  • Your relationship
  • Emotional engagement
  • The business case

Miss one, and the door stays firmly shut.

Too often, charities focus only on pitching sponsorship packages or partnership benefits, but the strongest and most valuable corporate partnerships are built when all three elements work together.

Here’s how to unlock them.

1. Your Relationship: People Buy From People

The first key is trust and rapport. People buy from people they know, like and trust, which is why relationship-building is such an important part of corporate partnerships.

The strongest partnerships are rarely built in a single meeting. They are built over time through conversations, consistency and genuine interest in the other person.

Sometimes the simplest moments have the biggest impact.

Taking a few minutes to ask about someone’s weekend, holiday plans or family life helps people feel comfortable and valued. It also helps you learn more about your prospect as a person, not just as a company representative.

Remembering those details matters, questions like: “How was your holiday to Greece?” or “How’s your child settling into school?” show genuine care and help build trust over time.

Authenticity is everything. People quickly sense when relationship-building is forced or transactional and the best partnerships are built on genuine human connection.

2. Emotional Engagement: Make Them Feel Something

The second key is empathy and passion about the need. People make decisions emotionally before they justify them logically. If you want a company to truly engage with your charity, they need to feel connected to the cause.

That’s why storytelling is so powerful.

Sharing a real story about someone your charity has supported creates emotional connection in a way statistics and presentations rarely can. Videos, service visits and first-hand experiences can be equally impactful.

When people emotionally connect with your mission, the conversation changes. It moves from: “This sounds interesting…” to: “We need to help.”

Emotion creates urgency, deepens commitment, and it often unlocks far greater value in partnerships.

3. The Business Case: Solve Their Problem

The third key is commercial value, clearly showing what the company will gain from partnering with you.

The reality is that even if a prospect loves your cause and enjoys working with you, they still need to justify the partnership internally. Decision-makers need to see how the partnership supports their business goals, priorities or challenges.

That’s why understanding your prospect’s needs is so important. Every company is trying to achieve something. They may want to:

  • Increase brand awareness
  • Improve employee engagement
  • Build customer loyalty
  • Generate PR opportunities
  • Reach new audiences

Your role is to understand what matters most to them and position your partnership as part of the solution. The best way to uncover this is by asking great questions:

  • “What are your biggest priorities this year?”
  •  “What challenges is your team currently facing?”
  •  “What would success look like for you?”

The more clearly you understand their objectives, the stronger your partnership proposition becomes. That’s what great partnerships do, they create mutual value.

Unlocking The Door

One of the simplest ways to understand how close you are to securing a new partnership is to score your prospect out of 10 across all three areas:

  • Relationship
  • Emotional engagement
  • Commercial value

For example:

  • Relationship = 9/10
  • Emotional engagement = 8/10
  • Commercial value = 2/10

Even though two areas are strong, the partnership is still unlikely to unlock because one key is missing, and this is where many partnership opportunities stall.

Scoring prospects helps you quickly identify what needs more attention:

  • Do you need to build more trust?
  • Create stronger emotional connections?
  • Strengthen the commercial case?

The goal is to get all three keys as close to 10 as possible. When all three keys turn together, that’s when remarkable partnerships happen.

If you’d like to learn more about unlocking higher-value partnerships, contact Jonathan: jonathan@remarkablepartnerships.com

What unlocks truly high-value corporate partnerships? It’s not just a great pitch. Discover the 3 essential keys every fundraiser needs to build stronger relationships, create emotional connection, and demonstrate real commercial value that companies can’t ignore.

Stay Informed. Stay Remarkable.