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Staying positive in the pandemic

One of the defining features of our new working lives is “the coronacoaster” – the inevitable ups and downs that come from working through an incredibly challenging period. When faced with these circumstances, we are reminded of a quote from Viktor Frankl: “When we are no longer able to change a situation, we are challenged to change ourselves.”

So, the Remarkable Partnerships team have put together six recommendations on how to stay positive in the pandemic.

Be inspired by others’ successes

If we let ourselves, it can be all too easy to see the barriers to building major corporate partnerships and declare it an impossible task. But even over the last few months we’ve seen charities and business create incredible new partnerships. These examples are a source of inspiration and can be exactly what you need to get back in the zone. Two of our favourite examples from the last three months are:

  • Sumatran Orangutan Society have built a new £20,000 partnership with a peanut butter company, building on their joint position on palm oil. This partnership will see an on-pack promotion and integrated marketing campaign launching soon.
  • Soil Association have secured a new six-figure partnership with a garden centre chain, launching early in 2021. This partnership is built on the two organisation’s shared love of our planet and will create a ‘Soil Association approved’ range of products in-store.

Stay connected with your cause 

For many of us, as time whips past, it is easy go through the motions in our roles. We can lose our sense of purpose and be stuck in the small details of what we’re doing, rather than remembering the inspiration of why we’re doing it. Therefore, one big tip to staying positive at this time is to re-connect with your cause, and the people, animals or environments that it helps.  

We recommend speaking to your services team, reading back through stories of people your charity has helped or asking your colleagues or trustees why they support your cause. Feeling inspired by your cause will give you new energy and motivation, and help lift your spirits to know the work you are striving to deliver on a daily basis plays a part in achieving those outcomes. Take time to re-connect as often as possible.

Do what you say you are going to do

As human beings we have a tendency to set our expectations really high and fail to meet them. In our experience, this is often the case with daily to lists. At the beginning of the day we feel optimistic and write a long to do list. Then we do some work and maybe tick off a small number of items on our list. But it’s easy to get distracted by other things that happen during the day, so we finish with a list where the majority of tasks are still undone. This is counter-productive because it can lower our mood.

So, we recommend you start each day with a shorter, more achievable to do list. Perhaps one major task and three smaller ones. This gives you a much better chance of completing it. And there is nothing more satisfying than doing what you say you are going to do. It makes you feel good about yourself and increases your overall confidence.

Find your partnerships tribe

Gallup, the experts in workplace wellbeing, state that a big factor in how well employees perform is whether they have a “work best friend”. Their research shows that organisations where the majority of employees identify as having a work best friend, there is a 12% uplift in company profit. As such, we strongly recommend investing time in meaningful relationships with your peers – whether they are in your organisation or not.

 At Remarkable Partnerships, we run a WhatsApp group of corporate partnerships professionals to help facilitate these friendships. It is a sounding board for overcoming struggles, a tribe to share successes with – please email us on team@remarkablepartnerships.com if you would like to join this group.

Book your annual leave

Self-care comes in all forms, but with what 2020 has thrown at us, it is more important than ever to look after yourself.  
With global travel restricted, you may not yet have had a ‘proper’ break from work where you can rest. Even though you are working at home, you shouldn’t feel guilty taking annual leave when your colleagues and organisation may be stretched.  

Unless you are well rested and have the energy and perspective that a good break brings, then you won’t be bringing the best of yourself to the role. Go on, book that week long break, and switch off. Everyone will be better for it.  

Focus on what’s going well

As we go through our working day, we have a tendency to focus on problems. This makes sense because it’s our job is to solve problems and make things better. However, it can mean that we spend quite a lot of time in a looking at things from a negative perspective.

A great antidote to this is asking yourself (and colleagues), “what’s going well?” It’s a question we rarely consider and yet the answers usually lift our mood. At Remarkable Partnerships we often begin workshops and brainstorms with this question. Focusing on what’s going well gives us the opportunity to feel proud of what we’ve achieved, so we can bring more energy and positivity to our daily work.

In summary

As we move into another six months of working from home, we encourage you to stay connected to what’s possible as much as you can. If you have other tips on how to stay positive or if there’s anything we can help with, we’d love to hear from you. Feel free to get in touch by emailing us at team@remarkablepartnerships.com

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Latest News
5
min read
The 3 Keys To Unlocking Higher-Value Partnerships

Imagine your prospect is a door with three locks, to unlock a truly high-value partnership, you need all three keys:

  • Your relationship
  • Emotional engagement
  • The business case

Miss one, and the door stays firmly shut.

Too often, charities focus only on pitching sponsorship packages or partnership benefits, but the strongest and most valuable corporate partnerships are built when all three elements work together.

Here’s how to unlock them.

1. Your Relationship: People Buy From People

The first key is trust and rapport. People buy from people they know, like and trust, which is why relationship-building is such an important part of corporate partnerships.

The strongest partnerships are rarely built in a single meeting. They are built over time through conversations, consistency and genuine interest in the other person.

Sometimes the simplest moments have the biggest impact.

Taking a few minutes to ask about someone’s weekend, holiday plans or family life helps people feel comfortable and valued. It also helps you learn more about your prospect as a person, not just as a company representative.

Remembering those details matters, questions like: “How was your holiday to Greece?” or “How’s your child settling into school?” show genuine care and help build trust over time.

Authenticity is everything. People quickly sense when relationship-building is forced or transactional and the best partnerships are built on genuine human connection.

2. Emotional Engagement: Make Them Feel Something

The second key is empathy and passion about the need. People make decisions emotionally before they justify them logically. If you want a company to truly engage with your charity, they need to feel connected to the cause.

That’s why storytelling is so powerful.

Sharing a real story about someone your charity has supported creates emotional connection in a way statistics and presentations rarely can. Videos, service visits and first-hand experiences can be equally impactful.

When people emotionally connect with your mission, the conversation changes. It moves from: “This sounds interesting…” to: “We need to help.”

Emotion creates urgency, deepens commitment, and it often unlocks far greater value in partnerships.

3. The Business Case: Solve Their Problem

The third key is commercial value, clearly showing what the company will gain from partnering with you.

The reality is that even if a prospect loves your cause and enjoys working with you, they still need to justify the partnership internally. Decision-makers need to see how the partnership supports their business goals, priorities or challenges.

That’s why understanding your prospect’s needs is so important. Every company is trying to achieve something. They may want to:

  • Increase brand awareness
  • Improve employee engagement
  • Build customer loyalty
  • Generate PR opportunities
  • Reach new audiences

Your role is to understand what matters most to them and position your partnership as part of the solution. The best way to uncover this is by asking great questions:

  • “What are your biggest priorities this year?”
  •  “What challenges is your team currently facing?”
  •  “What would success look like for you?”

The more clearly you understand their objectives, the stronger your partnership proposition becomes. That’s what great partnerships do, they create mutual value.

Unlocking The Door

One of the simplest ways to understand how close you are to securing a new partnership is to score your prospect out of 10 across all three areas:

  • Relationship
  • Emotional engagement
  • Commercial value

For example:

  • Relationship = 9/10
  • Emotional engagement = 8/10
  • Commercial value = 2/10

Even though two areas are strong, the partnership is still unlikely to unlock because one key is missing, and this is where many partnership opportunities stall.

Scoring prospects helps you quickly identify what needs more attention:

  • Do you need to build more trust?
  • Create stronger emotional connections?
  • Strengthen the commercial case?

The goal is to get all three keys as close to 10 as possible. When all three keys turn together, that’s when remarkable partnerships happen.

If you’d like to learn more about unlocking higher-value partnerships, contact Jonathan: jonathan@remarkablepartnerships.com

What unlocks truly high-value corporate partnerships? It’s not just a great pitch. Discover the 3 essential keys every fundraiser needs to build stronger relationships, create emotional connection, and demonstrate real commercial value that companies can’t ignore.

Latest News
5
min read
Unlock Corporate Partnership Value

One of the biggest challenges charities face when working with companies is undervaluing themselves.

When charities underestimate the value they bring to businesses, partnerships are often priced too low. The results are low-value partnerships that fail to deliver meaningful impact for the charity or the company.

In reality, both sides are missing out on enormous potential.

So why does this happen?

Many charities simply struggle to recognise and measure the true commercial value they offer businesses. Even when they know they bring value to the table, they often don’t know how to calculate it or communicate it confidently. 

But the reality is that charities can deliver game-changing value for companies in several key areas.

The Four Ways Charities Create Value For Businesses

Charities help companies achieve the following goals:

Employee Engagement and Retention

Corporate partnerships provide employees with opportunities to support causes that matter, strengthening morale and workplace culture.

Competitive Differentiation

Working with charities helps businesses stand out and demonstrate purpose in an increasingly competitive marketplace.

Sales Opportunities

Purpose-driven partnerships can strengthen customer relationships and attract new customers.

Brand Trust and Credibility

Authentic partnerships help companies build stronger, more trusted brands.

Right now, all four of these areas are top priorities for companies.

Why Understanding Partnership Value Matters

When charities understand how to measure and communicate their partnership value, something powerful happens.

They gain the confidence to pitch bigger opportunities, create stronger proposals and negotiate partnerships based on the real value rather than guesswork.

This shift allows charities to move beyond undervalued collaborations and instead build high-impact corporate partnerships that benefit both sides.

Learn How To Calculate Your Partnership Value

To help charities develop this confidence, Remarkable Partnerships have created a new service: Unlock Corporate Partnerships Value Workshop.

This practical session is designed to help charities understand the value they can offer companies and apply a simple framework to calculate it.

During the workshop, you will learn:

  • About the four types of partnership value.
  • Explore why understanding value helps secure higher-value corporate partnerships. 
  • See examples from successful corporate charity partnerships.
  • Work through an interactive exercise calculating the value of a current partner or prospect. 

The session lasts 2 hours and 30 minutes and provides a practical method charities can continue using when developing future partnerships.

If you’d like to learn more about the workshop, contact: jonathan@remarkablepartnerships.com

Many charities undervalue their corporate partnerships, limiting both impact and opportunity. This article explores why, the real value charities bring to businesses, and how understanding it can unlock stronger partnerships, with a workshop for those looking to take it further.

Stay Informed. Stay Remarkable.