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Staying positive in the pandemic

One of the defining features of our new working lives is “the coronacoaster” – the inevitable ups and downs that come from working through an incredibly challenging period. When faced with these circumstances, we are reminded of a quote from Viktor Frankl: “When we are no longer able to change a situation, we are challenged to change ourselves.”

So, the Remarkable Partnerships team have put together six recommendations on how to stay positive in the pandemic.

Be inspired by others’ successes

If we let ourselves, it can be all too easy to see the barriers to building major corporate partnerships and declare it an impossible task. But even over the last few months we’ve seen charities and business create incredible new partnerships. These examples are a source of inspiration and can be exactly what you need to get back in the zone. Two of our favourite examples from the last three months are:

  • Sumatran Orangutan Society have built a new £20,000 partnership with a peanut butter company, building on their joint position on palm oil. This partnership will see an on-pack promotion and integrated marketing campaign launching soon.
  • Soil Association have secured a new six-figure partnership with a garden centre chain, launching early in 2021. This partnership is built on the two organisation’s shared love of our planet and will create a ‘Soil Association approved’ range of products in-store.

Stay connected with your cause 

For many of us, as time whips past, it is easy go through the motions in our roles. We can lose our sense of purpose and be stuck in the small details of what we’re doing, rather than remembering the inspiration of why we’re doing it. Therefore, one big tip to staying positive at this time is to re-connect with your cause, and the people, animals or environments that it helps.  

We recommend speaking to your services team, reading back through stories of people your charity has helped or asking your colleagues or trustees why they support your cause. Feeling inspired by your cause will give you new energy and motivation, and help lift your spirits to know the work you are striving to deliver on a daily basis plays a part in achieving those outcomes. Take time to re-connect as often as possible.

Do what you say you are going to do

As human beings we have a tendency to set our expectations really high and fail to meet them. In our experience, this is often the case with daily to lists. At the beginning of the day we feel optimistic and write a long to do list. Then we do some work and maybe tick off a small number of items on our list. But it’s easy to get distracted by other things that happen during the day, so we finish with a list where the majority of tasks are still undone. This is counter-productive because it can lower our mood.

So, we recommend you start each day with a shorter, more achievable to do list. Perhaps one major task and three smaller ones. This gives you a much better chance of completing it. And there is nothing more satisfying than doing what you say you are going to do. It makes you feel good about yourself and increases your overall confidence.

Find your partnerships tribe

Gallup, the experts in workplace wellbeing, state that a big factor in how well employees perform is whether they have a “work best friend”. Their research shows that organisations where the majority of employees identify as having a work best friend, there is a 12% uplift in company profit. As such, we strongly recommend investing time in meaningful relationships with your peers – whether they are in your organisation or not.

 At Remarkable Partnerships, we run a WhatsApp group of corporate partnerships professionals to help facilitate these friendships. It is a sounding board for overcoming struggles, a tribe to share successes with – please email us on team@remarkablepartnerships.com if you would like to join this group.

Book your annual leave

Self-care comes in all forms, but with what 2020 has thrown at us, it is more important than ever to look after yourself.  
With global travel restricted, you may not yet have had a ‘proper’ break from work where you can rest. Even though you are working at home, you shouldn’t feel guilty taking annual leave when your colleagues and organisation may be stretched.  

Unless you are well rested and have the energy and perspective that a good break brings, then you won’t be bringing the best of yourself to the role. Go on, book that week long break, and switch off. Everyone will be better for it.  

Focus on what’s going well

As we go through our working day, we have a tendency to focus on problems. This makes sense because it’s our job is to solve problems and make things better. However, it can mean that we spend quite a lot of time in a looking at things from a negative perspective.

A great antidote to this is asking yourself (and colleagues), “what’s going well?” It’s a question we rarely consider and yet the answers usually lift our mood. At Remarkable Partnerships we often begin workshops and brainstorms with this question. Focusing on what’s going well gives us the opportunity to feel proud of what we’ve achieved, so we can bring more energy and positivity to our daily work.

In summary

As we move into another six months of working from home, we encourage you to stay connected to what’s possible as much as you can. If you have other tips on how to stay positive or if there’s anything we can help with, we’d love to hear from you. Feel free to get in touch by emailing us at team@remarkablepartnerships.com

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Latest News
5
min read
How Healthy is Your Pipeline?

When doctors and nurses need to understand how healthy a patient is, they start by checking the vital signs: blood pressure, temperature, and heart rate. These simple checks can quickly tell them whether everything is working as it should or whether something needs attention.

So, when we meet with charities, we often want to follow a similar process with their corporate partnerships. One of the questions we always ask is: how healthy is your pipeline?

The answer is often incredibly revealing, because your pipeline isn't simply a list of companies you'd like to work with; it's one of the clearest indicators of the health and future potential of your corporate partnerships programme.

So, if you were giving your pipeline a health check today, what would you find?

The three vital signs of a healthy pipeline

We believe three key factors matter: quality, momentum, and ownership.

1. Quality: Are the right prospects in your pipeline?

A big pipeline isn't necessarily a healthy pipeline. You could have 100 companies listed, but if most have little connection to your cause, limited potential, or no realistic route to engagement, what value does that number really give you? 

A healthy pipeline includes quality prospects: companies with high-value potential that fit your organisation and its purpose, so you need to be selective.

Ask yourself: Are these genuinely the companies we should be investing our time and energy in?

Sometimes, improving the health of your pipeline isn't about adding more prospects; it's about being brave enough to remove the wrong ones.

2. Momentum: Are your prospects moving?

A healthy pipeline should never be static. Your prospects should be consistently moving through the different stages of your pipeline, from identified to engaged, nurtured and, ultimately, converted.

Of course, that doesn't mean every prospect will move at the same speed. Building high-value corporate partnerships takes time, but it should still build momentum. If a company has been sitting in the same stage for six months, ask why.

  • What's stopping it from moving forward?
  • What conversation needs to happen?
  • Who else could you involve?
  • What's the next action?
  • And if there isn't a realistic next action, should that prospect still be taking up space in your pipeline?

Successful corporate partnerships teams don't just track activity; they actively look for ways to create momentum.

3. Ownership: Who is responsible for your pipeline?

Your pipeline shouldn't live forgotten in a spreadsheet that gets opened once a month; it needs ownership.

The most successful corporate partnerships teams we’ve worked with regularly review their pipelines together, with senior management engaged in the process too.

Personally, we think 9am on a Monday is a great time to do it. Start the week by looking at where your opportunities are, what's changed, what's stuck and where the team needs support. This isn't about reporting for reporting's sake; it’s about collectively asking: What can we do this week to move things forward?

Senior management can be particularly valuable here. They may have relationships that can unlock a conversation, experience that helps overcome a challenge or influence that can bring the right people around the table. Your pipeline shouldn't belong to one person. Creating remarkable partnerships should be a team effort.

Ask better questions about your pipeline

A good pipeline meeting shouldn't simply involve reading through a list of companies and giving an update on each one. It should create action.

Instead, ask questions that challenge your thinking:

  • Which prospect is stuck, and what could we do to move them to the next stage?
  • Do we have too many prospects in our pipeline?
  • Do we have too few?
  • Are they the right prospects?
  • How could we get better and more efficient at moving companies from engaged to converted?
  • What's our communications plan for keeping prospects engaged and moving forward?

The purpose isn't simply to know what's in your pipeline; it's to make your pipeline work harder.

Pace matters too

Another characteristic we see in highly successful corporate partnerships teams is pace. Your team needs to be dynamic, agile, and able to seize opportunities.

When somebody offers a warm introduction, they act on it. When a prospect shows interest, they build on that momentum. When something isn't working, they adapt instead of sticking with the same approach. That doesn't mean rushing relationships. Strong corporate partnerships are built on trust, and trust takes time.

But there's a big difference between being patient and being passive; healthy teams keep moving.

As we move into the 4th quarter, do a health check on your pipeline.

  1. Do we have quality prospects?
  2. Are they moving?
  3. Does our pipeline have genuine ownership?

And be honest with your answers. If one of those vital signs isn't looking quite right, don't ignore it; work out what needs to change.

Keep your pipeline healthy, and you'll create the conditions to build remarkable partnerships

One of the questions we always ask is: how healthy is your pipeline?

Latest News
5
min read
The Power of Celebrating Little Wins

We all love a big win. The £250,000 corporate partnership, the signed agreement, the announcement on LinkedIn, the photograph of two organisations shaking hands and celebrating what they are going to achieve together. But no one simply gets a big win. Behind every strategic  corporate partnership are dozens, sometimes hundreds, of little wins that made it possible and yet we don't celebrate those nearly enough. The question is, why?

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What if the big win takes 18 months?

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High-value corporate partnerships take time to build. It could take anywhere from 6 to 18 months from identifying the right company to signing a partnership worth £250,000. If signing that agreement is the only moment you allow yourself to celebrate, you're going to spend a long time feeling as though you haven't succeeded. That's a long time to wait to feel like you're making progress. Instead, think about everything that needs to happen before the agreement is signed:

  • A warm introduction - that’s a win. 
  • They responded and agreed to a meeting - that’s a win. 
  • You had a brilliant first conversation and discovered their priorities and challenges - another win. 
  • They agreed to a second meeting and wanted to involve more senior people - win.
  • You identified an opportunity where your charity could help them solve a genuine business challenge - win. 
  • They told you they were interested - win.
  • You developed the proposal - win.
  • They gave you positive feedback - win.
  • They told you they wanted to partner - win.
  • You sent the draft partnership agreement - win.

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Every one of these moments matters, and every step in the journey is a little win. 

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Progress is powerful 

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Research by Teresa Amabile and Steven Kramer revealed that the biggest driver of motivation isn’t praise, money or recognition; it is making progress in meaningful work. Sharing and celebrating little wins reinforces your progress, because you write it down or say it out loud and your colleagues respond with encouragement.

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Celebrating little wins isn’t lowering your standards or pretending everything is going brilliantly; it’s sharing and recognising progress. High-value corporate partnerships aren’t built overnight. They are the result of hundreds of little wins that most people overlook.

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So, why don’t we shout about them? 

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Sometimes, celebrating a little win can feel uncomfortable. We find ourselves questioning: 

  • Is it really big enough to share?
  • Will people think I'm showing off?
  • What if the partnership doesn't happen?

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We can be so worried about appearing big-headed that we keep our progress to ourselves, but celebrating progress isn't boasting, and it isn't pretending that you've achieved something you haven't. It's simply recognising that something positive has happened and that you're one step closer to where you want to be.

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In fact, sometimes celebrating a win should attract attention.

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  • If somebody in your team has spent months developing a relationship and finally secures a meeting with a decision-maker, why wouldn't you celebrate that?
  • If a corporate prospect tells you that your proposition has completely changed the way they think about working with your charity, that's worth sharing.

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Communities should celebrate progress. Teams should encourage one another. Leaders should recognise the work happening long before the final result arrives.

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When we share those moments, something else happens: other people get behind us, and little wins create collective momentum.

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Big wins are built from little ones

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When we see an incredible corporate partnership announced, we see the result, but we don't see the introduction that happened 18 months earlier:

  • The first coffee.
  • The unanswered email.
  • The follow-up.
  • The conversation that uncovered a shared challenge.

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Those are the building blocks. So don't wait for the partnership agreement to be signed before you recognise how far you've come.

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Write the little wins down, and share them in your team meetings. Put them in your internal updates and tell your colleagues when something has moved forward. Celebrate other people's progress as enthusiastically as you'd want them to celebrate yours, because remarkable partnerships aren't built overnight. They're built through conversations, relationships, persistence, learning and hundreds of moments of progress that are very easy to overlook.

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Celebrate your little wins. They're the building blocks of remarkable partnerships.

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Behind every strategic corporate partnership are dozens, sometimes hundreds, of little wins that made it possible and yet we don't celebrate those nearly enough. The question is, why?

Stay Informed. Stay Remarkable.