Purpose

The business paradigm has shifted. We have moved beyond corporate social responsibility to purpose-driven business. We know that companies that build two-way relationships with their colleagues and customers outperform others by 42% (Forbes).

During coronavirus, that 42% difference could be make or break.

We work with charities to identify their big compelling problem that companies can help them solve. We craft the vision statement for your corporate partnerships, and spot the commercial benefits partnering with your cause can bring. We help you become essential to companies’ survival plans.

All strong partnership programmes start with this strong foundation. As our friend Simon Sinek says, “people don’t buy what you do, they buy why you do it.”