The Challenge
Helen & Douglas House’s purpose is to “create a home away from home where families can spend quality time together to make precious memories” which, during the pandemic, had never been so important for children with life limiting conditions and their families. Building partnerships that bring value to the charity, plays an important role in helping them achieve their mission. The challenge for Helen & Douglas House was that they needed to move their partnerships portfolio towards more strategic and transformational partnerships, and away from time intensive transactional relationships, like Charity of the Year. Helen & Douglas House wanted to seize the corporate partnerships opportunity during the pandemic and beyond, with the support of their wider Fundraising and Marketing teams to make it possible.
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the Solution
The RESULT
Partnerships evolved from transactional to strategic.
Remarkable Partnerships have given us the confidence to take the next step forward in our corporate partnerships. We are more creative and strategic with a greater focus on mutually beneficial partnerships that work for the long term, better valuing what we can bring as a charity and not only what the partner can donate to us.
Ready to do the same?
Let’s build partnerships that your cause — and the world — actually needs.
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RELATED CASE STUDIES
In early 2021, SolarAid’s corporate partnerships portfolio was unbalanced. One major partner dominated in size and contribution and its significant support was coming to an end in 2023, while a large number of smaller partners were time-intensive to manage and delivered low returns. Critically, the portfolio lacked mid-level, long-term corporate supporters. The team had limited time for strategic new business development, and the existing pipeline lacked focus and momentum. Corporate partnerships were not seen as a strategic priority, and income had plateaued as a result.
In early 2021, SolarAid’s corporate partnerships portfolio was unbalanced. One major partner dominated in size and contribution and its significant support was coming to an end in 2023, while a large number of smaller partners were time-intensive to manage and delivered low returns.
Remarkable Partnerships helped SolarAid refocus its business strategy, launch a bold purpose-driven campaign, and build stronger mid-level and in-kind partnerships. This strategic shift transformed their approach from short-term transactions to long-term collaborations, ultimately leading to renewed growth and a landmark £1 million partnership in 2025.
Research from Age Concern in 2005 revealed that 44% of people over 50 in the UK did not have Internet access. Further research from OFCOM found that older people, particularly those in lower income brackets, felt alienated from the digital economy.
Research from Age Concern in 2005 revealed that 44% of people over 50 in the UK did not have Internet access. Further research from OFCOM found that older people, particularly those in lower income brackets, felt alienated from the digital economy.
By combining strong corporate partnerships with a clear social mission, Silver Surfer Week empowered thousands of older people to get online and created lasting digital inclusion opportunities.
In 1998 Ken Deeks, Managing Director of Arrow PR (now Director at The Amber Group), approached Action for Children with the idea of uniting the IT industry to help prevent youth homelessness. He was inspired to contact the charity when he saw their ‘House our Youth 2000’ campaign poster and, being from the IT industry, he assumed it was something to do with preventing the millennium bug. But he soon realised it was for something far more important!
In 1998 Ken Deeks, Managing Director of Arrow PR (now Director at The Amber Group), approached Action for Children with the idea of uniting the IT industry to help prevent youth homelessness. He was inspired to contact the charity when he saw their ‘House our Youth 2000’ campaign poster and, being from the IT industry, he assumed it was something to do with preventing the millennium bug. But he soon realised it was for something far more important!
By acting quickly, fostering collaboration, and engaging key supporters, Jonathan transformed one creative idea into a long-lasting, multimillion-pound national fundraising event.
