The Challenge
The Sleep Charity are a small charity with little fundraising resource, but huge potential. They were receiving lots of inquiries from potential corporate partners, but they were being led by the companies rather than doing what was best for the charity. Their lack of capacity often meant their relationships were transactional and significantly undervalued. For example, one company asked The Sleep Charity to assist in an audio show for them, and they only charged £3,000. This relationship could have easily been a five figure, long term partnership, given the right resource and focus.
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the Solution
In the three months, Remarkable Partnerships secured nine meetings with top prospects, converted five of these into new partnerships and strengthened existing relationships with corporate friends.
The RESULT
Helping deliver better sleep programs across UK communities
Working with the Remarkable Partnerships team has given us a huge head start on corporate partnerships. As a small team, it can be difficult to know where to start, but Andy and Briony have come equipped with confidence, creativity and an incredible toolkit, leading to huge results in the first three months alone. If you’re thinking of investing in corporate partnerships, we couldn’t recommend anyone more!
Ready to do the same?
Let’s build partnerships that your cause — and the world — actually needs.
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RELATED CASE STUDIES
In early 2021, SolarAid’s corporate partnerships portfolio was unbalanced. One major partner dominated in size and contribution and its significant support was coming to an end in 2023, while a large number of smaller partners were time-intensive to manage and delivered low returns. Critically, the portfolio lacked mid-level, long-term corporate supporters. The team had limited time for strategic new business development, and the existing pipeline lacked focus and momentum. Corporate partnerships were not seen as a strategic priority, and income had plateaued as a result.
In early 2021, SolarAid’s corporate partnerships portfolio was unbalanced. One major partner dominated in size and contribution and its significant support was coming to an end in 2023, while a large number of smaller partners were time-intensive to manage and delivered low returns.
Remarkable Partnerships helped SolarAid refocus its business strategy, launch a bold purpose-driven campaign, and build stronger mid-level and in-kind partnerships. This strategic shift transformed their approach from short-term transactions to long-term collaborations, ultimately leading to renewed growth and a landmark £1 million partnership in 2025.
Research from Age Concern in 2005 revealed that 44% of people over 50 in the UK did not have Internet access. Further research from OFCOM found that older people, particularly those in lower income brackets, felt alienated from the digital economy.
Research from Age Concern in 2005 revealed that 44% of people over 50 in the UK did not have Internet access. Further research from OFCOM found that older people, particularly those in lower income brackets, felt alienated from the digital economy.
By combining strong corporate partnerships with a clear social mission, Silver Surfer Week empowered thousands of older people to get online and created lasting digital inclusion opportunities.
In 1998 Ken Deeks, Managing Director of Arrow PR (now Director at The Amber Group), approached Action for Children with the idea of uniting the IT industry to help prevent youth homelessness. He was inspired to contact the charity when he saw their ‘House our Youth 2000’ campaign poster and, being from the IT industry, he assumed it was something to do with preventing the millennium bug. But he soon realised it was for something far more important!
In 1998 Ken Deeks, Managing Director of Arrow PR (now Director at The Amber Group), approached Action for Children with the idea of uniting the IT industry to help prevent youth homelessness. He was inspired to contact the charity when he saw their ‘House our Youth 2000’ campaign poster and, being from the IT industry, he assumed it was something to do with preventing the millennium bug. But he soon realised it was for something far more important!
By acting quickly, fostering collaboration, and engaging key supporters, Jonathan transformed one creative idea into a long-lasting, multimillion-pound national fundraising event.
