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Why did we become corporate fundraisers?

We fall into fundraising for a number of different reasons, some by chance, some by fate and some of us are born with it in our blood. Whatever our reasons are, we all have one thing in common, the passion and desire that led us here to make a difference and an impact. 

We thought we would put a spotlight on 5 amazing fundraisers and ask them 'Why did they become a corporate fundraiser?'   

Daisy Wilson, Corporate Partnerships Lead, Dementia UK 

My fundraising days started when I was five. I paraded around our village with a ‘save the otters’ sign, selling questionable homemade bakes. My new business asks started when I was seven - asking my parents to fund a puppy. We ended up with two Labradors. I knew I had potential…  

Building corporate partnerships is an exciting and evolving space to work in, presenting win-win opportunities for both sides and transformational impact for causes you’re rooting for. It presents a platform to share powerful stories. It attracts a creative bunch of people, who are eager to learn, share and inspire and do not shy away from a challenge. It keeps you on your toes, always, which means you never have a dull day at work.     

Denise Cranston, Partnerships Manager, Remarkable Partnerships 

For me, Fundraising isn’t something I do: it feels like who I am.  
 
When I was a child I wanted to be a nurse, as a teenager I fancied myself as the next Debbie Harry.  I doubt anyone grows up thinking ‘I really want to be a corporate fundraiser’! Ultimately, though, I wanted to help people. 
 
Being a corporate fundraiser is getting harder.  More and more charities are fighting for the same pots of money and are feeling the strain of trying to pick up the pieces of the current cost of living crisis.  But we carry on: we know the impact we can make here, and every ‘yes’ is exhilarating. This is the reason I do it. I wake up each morning knowing I’m able to help. 

If you are inspired by the reasons we became corporate fundraisers listed, we recommend you check out our Introduction to Corporate Partnerships course – helping you kickstart your corporate partnerships career. 

 
Harbi Jama (He/Him), Corporate Partnerships Manager, Refugee Action 

I was inspired by corporate fundraising because I did not see people that looked like me.  

I knew I had a passion for charity and have worked in the private sector; I know great things can be achieved when the two work together. I am fortunate to work for an organisation that values lived experience; over the years, linking my lived experience with the organisation’s mission and vision has made me an excellent fundraiser, relationship manager and communicator.  

I am also a firm believer in abundance and a positive mindset; this is key to being successful in corporate partnerships. 
 
Amy Chambers, Director of Fundraising and Marketing, Thames Hospice 

My fundraising journey started when I was a little girl. I came across a charity at a carnival and purchased a t-shirt for guide dogs for the blind and then went knocking on my neighbours doors selling raffle tickets to collect donations. My mum said to me ‘you shouldn't be knocking on people’s doors!’ and then donated the money on my behalf. When I look back this where it all started…I believe I was always meant to become a fundraiser.  

I started my career working for Audi as a group marketing manager. I was asked to write their CSR strategy and create positive PR and boost staff morale, and this is when I got involved in fundraising for a local hospice. I loved it so much I went to work for them as a corporate partnerships manager. 

For me, corporate partnerships are all about the change and impact that they have and how it can benefit both charity and company. It helps to give employees a sense of pride in the work that they are doing and the company, and both charity and company benefit financially and in other ways. Fourteen years on and I still have a special passion for corporate fundraising. The landscape has changed so much but it’s still just as exciting. 

Laura Swan, Partnerships Manager. Remarkable Partnerships 

I have dabbled in quite a few areas of fundraising over my 19 years working with charities, but it’s the potential that truly remarkable Corporate Partnerships can have that really excites me.  

More than ever before, I believe that we are seeing huge opportunities for companies and charities to work together in a way that can have an extremely significant impact on the causes we all work on. A meaningful corporate-charity partnership is one of the most wonderful things to be a part of – it’s about excellent and inspiring relationships, it’s about problem-solving collaboratively, it’s about getting outside of our own silos (and often comfort zones),  it’s about having the courage to think about innovative ways of approaching the challenges in our world. Ultimately, it's about dreaming BIG about what we could really achieve if we work together – and getting on and doing it!  

As the African proverb says – ‘if you want to go quickly, go alone, if you want to go far, go together’. With a meaningful, long-term, shared purpose partnership you can go very, very far. 

Corporate fundraising is a fantastic career. We’d love to hear why you became a corporate fundraiser. 

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Latest News
5
min read
The 3 Keys To Unlocking Higher-Value Partnerships

Imagine your prospect is a door with three locks, to unlock a truly high-value partnership, you need all three keys:

  • Your relationship
  • Emotional engagement
  • The business case

Miss one, and the door stays firmly shut.

Too often, charities focus only on pitching sponsorship packages or partnership benefits, but the strongest and most valuable corporate partnerships are built when all three elements work together.

Here’s how to unlock them.

1. Your Relationship: People Buy From People

The first key is trust and rapport. People buy from people they know, like and trust, which is why relationship-building is such an important part of corporate partnerships.

The strongest partnerships are rarely built in a single meeting. They are built over time through conversations, consistency and genuine interest in the other person.

Sometimes the simplest moments have the biggest impact.

Taking a few minutes to ask about someone’s weekend, holiday plans or family life helps people feel comfortable and valued. It also helps you learn more about your prospect as a person, not just as a company representative.

Remembering those details matters, questions like: “How was your holiday to Greece?” or “How’s your child settling into school?” show genuine care and help build trust over time.

Authenticity is everything. People quickly sense when relationship-building is forced or transactional and the best partnerships are built on genuine human connection.

2. Emotional Engagement: Make Them Feel Something

The second key is empathy and passion about the need. People make decisions emotionally before they justify them logically. If you want a company to truly engage with your charity, they need to feel connected to the cause.

That’s why storytelling is so powerful.

Sharing a real story about someone your charity has supported creates emotional connection in a way statistics and presentations rarely can. Videos, service visits and first-hand experiences can be equally impactful.

When people emotionally connect with your mission, the conversation changes. It moves from: “This sounds interesting…” to: “We need to help.”

Emotion creates urgency, deepens commitment, and it often unlocks far greater value in partnerships.

3. The Business Case: Solve Their Problem

The third key is commercial value, clearly showing what the company will gain from partnering with you.

The reality is that even if a prospect loves your cause and enjoys working with you, they still need to justify the partnership internally. Decision-makers need to see how the partnership supports their business goals, priorities or challenges.

That’s why understanding your prospect’s needs is so important. Every company is trying to achieve something. They may want to:

  • Increase brand awareness
  • Improve employee engagement
  • Build customer loyalty
  • Generate PR opportunities
  • Reach new audiences

Your role is to understand what matters most to them and position your partnership as part of the solution. The best way to uncover this is by asking great questions:

  • “What are your biggest priorities this year?”
  •  “What challenges is your team currently facing?”
  •  “What would success look like for you?”

The more clearly you understand their objectives, the stronger your partnership proposition becomes. That’s what great partnerships do, they create mutual value.

Unlocking The Door

One of the simplest ways to understand how close you are to securing a new partnership is to score your prospect out of 10 across all three areas:

  • Relationship
  • Emotional engagement
  • Commercial value

For example:

  • Relationship = 9/10
  • Emotional engagement = 8/10
  • Commercial value = 2/10

Even though two areas are strong, the partnership is still unlikely to unlock because one key is missing, and this is where many partnership opportunities stall.

Scoring prospects helps you quickly identify what needs more attention:

  • Do you need to build more trust?
  • Create stronger emotional connections?
  • Strengthen the commercial case?

The goal is to get all three keys as close to 10 as possible. When all three keys turn together, that’s when remarkable partnerships happen.

If you’d like to learn more about unlocking higher-value partnerships, contact Jonathan: jonathan@remarkablepartnerships.com

What unlocks truly high-value corporate partnerships? It’s not just a great pitch. Discover the 3 essential keys every fundraiser needs to build stronger relationships, create emotional connection, and demonstrate real commercial value that companies can’t ignore.

Latest News
5
min read
Unlock Corporate Partnership Value

One of the biggest challenges charities face when working with companies is undervaluing themselves.

When charities underestimate the value they bring to businesses, partnerships are often priced too low. The results are low-value partnerships that fail to deliver meaningful impact for the charity or the company.

In reality, both sides are missing out on enormous potential.

So why does this happen?

Many charities simply struggle to recognise and measure the true commercial value they offer businesses. Even when they know they bring value to the table, they often don’t know how to calculate it or communicate it confidently. 

But the reality is that charities can deliver game-changing value for companies in several key areas.

The Four Ways Charities Create Value For Businesses

Charities help companies achieve the following goals:

Employee Engagement and Retention

Corporate partnerships provide employees with opportunities to support causes that matter, strengthening morale and workplace culture.

Competitive Differentiation

Working with charities helps businesses stand out and demonstrate purpose in an increasingly competitive marketplace.

Sales Opportunities

Purpose-driven partnerships can strengthen customer relationships and attract new customers.

Brand Trust and Credibility

Authentic partnerships help companies build stronger, more trusted brands.

Right now, all four of these areas are top priorities for companies.

Why Understanding Partnership Value Matters

When charities understand how to measure and communicate their partnership value, something powerful happens.

They gain the confidence to pitch bigger opportunities, create stronger proposals and negotiate partnerships based on the real value rather than guesswork.

This shift allows charities to move beyond undervalued collaborations and instead build high-impact corporate partnerships that benefit both sides.

Learn How To Calculate Your Partnership Value

To help charities develop this confidence, Remarkable Partnerships have created a new service: Unlock Corporate Partnerships Value Workshop.

This practical session is designed to help charities understand the value they can offer companies and apply a simple framework to calculate it.

During the workshop, you will learn:

  • About the four types of partnership value.
  • Explore why understanding value helps secure higher-value corporate partnerships. 
  • See examples from successful corporate charity partnerships.
  • Work through an interactive exercise calculating the value of a current partner or prospect. 

The session lasts 2 hours and 30 minutes and provides a practical method charities can continue using when developing future partnerships.

If you’d like to learn more about the workshop, contact: jonathan@remarkablepartnerships.com

Many charities undervalue their corporate partnerships, limiting both impact and opportunity. This article explores why, the real value charities bring to businesses, and how understanding it can unlock stronger partnerships, with a workshop for those looking to take it further.

Stay Informed. Stay Remarkable.