Remarkable Partnerships

The Challenge

Senior management at Phyllis Tuckwell Hospice Care (PTHC) were unsure whether corporate partnerships could be a viable income stream.

Their approach to corporate partnerships was reactive, low-level, and cautious, making it difficult to see the bigger opportunities available through business collaborations. 

In 2014/15, corporate partnerships income was £156,000. Additionally, their Corporate Partnerships Manager, Georgi Robinson Welch, was relatively inexperienced in corporate fundraising. 

The Solution

We worked with PTHC over a twelve-month period, to develop a proactive, results-focused approach to corporate partnerships: 

  • We began with a corporate partnerships assessment, which highlighted key areas for improvement. 
  • Monthly momentum sessions with Georgi building her confidence, skills, and focus. 
  • Together, we created a new corporate partnerships strategy, identified top prospects, and developed compelling partnership ideas, using emotional storytelling. 
  • We involved key colleagues across the charity to strengthen our approach and build internal support. 

Key Benefits

The results for PTHC were transformational: 

  • In 2015/16, corporate partnerships income increased by 55%, rising to £242,000. 
  • PTHC secured their biggest-ever corporate partnership with Bridges Estate Agents, worth £100,000 over three years. 
  • Georgi’s confidence and skills were significantly enhanced. 
  • They had a new strategy with a clear process for securing partnerships. 
  • The organisation, including senior management and trustees, recognised the potential of corporate partnerships as a key income stream. 
  • PHTC’s investment of £6,500 delivered a return on investment of 15:1. 

Testimonial

“Working with Remarkable Partnerships has enabled us to transform our corporate partnerships approach. Their support, method and experience has dramatically increased my confidence, helping us secure our biggest ever corporate partner and grow income by 55% in twelve months.” 

Georgi Robinson-Welch, Corporate Partnerships Manager, Phyllis Hospice Tuckwell Care