The challenge 

The Sleep Charity are a small charity with little fundraising resource, but huge potential.  They were receiving lots of inquiries from potential corporate partners, but they were being led by the companies rather than doing what was best for the charity.  Their lack of capacity often meant their relationships were transactional and significantly undervalued.  For example, one company asked The Sleep Charity to assist in an audio show for them, and they only charged £3,000.  This relationship could have easily been a five figure, long term partnership, given the right resource and focus.

The solution 

Remarkable Partnerships started with coaching on what corporate partnerships could look like and building the confidence of The Sleep Charity team on the value they have to offer companies.

The first brainstorm was on Furniture Village, which led to the biggest ever partnership for the charity.  The partnership launched in September 2021, creating the first ever national sleep helpline. This co-branding opportunity allowed both Furniture Village and The Sleep Charity to live their shared purpose: “building a nation that sleeps better.”

The charity are now much further along their journey of achieving what the charity was set up to achieve, because of that one intervention providing free, tailored sleep advice for people in the UK.

This experience built their confidence and showed them what is possible for corporate partnerships.

Remarkable Partnerships are proud to have become the corporate partnership team for The Sleep Charity.  We are leading on their corporate partnership approaches, utilising their strong network of contacts and increasing the value of their partnerships.

In the three months, Remarkable Partnerships secured nine meetings with top prospects, converted five of these into new partnerships and strengthened existing relationships with corporate friends.

Key benefits

The relationship with Furniture Village has enabled the Sleep Charity to achieve their mission faster and with greater certainty. Worth 20% of their annual turnover, this gave them the confidence to invest in further resource for corporate partnerships.

Since then, they have gone from strength to strength, securing partnerships with Dunelm, JYSK, Mattress Online and Anytime Fitness.

Remarkable Partnerships has given the Sleep Charity the resource they need to realise their potential. They are well on their way to employing their first full time corporate partnerships manager and helping many more people to sleep soundly through the night.