The Challenge

Missing People had achieved some success in corporate partnerships. In particular, they secured and delivered partnerships with BHS, Barclays London Region and Royal Mail. They were yet to crack a large-scale partnership worth £100k+ p.a. They were confident that with the right approach this would be possible.

The Solution

Missing People (MP) asked Remarkable Partnerships to work with them to undertake an in-depth review of their corporate partnerships function, providing feedback on the strengths of their current approach and areas to develop. To provide recommendations and practical steps to secure larger scale partnerships.

The review included in-depth interviews with MP team members including their CEO, Jo Youle and the Director of Fundraising, Ross Miller. As part of the review a current corporate partner was interviewed in addition to a company MP had recently narrowly lost the staff vote for a COTY application.

Following the review, Remarkable Partnerships were asked to provide interim corporate leadership over a five-week period and also to deliver a one-day corporate partnerships masterclass for a cross section of their organisation, which again included the ongoing support and presence of their CEO.

Key Benefits

There were a number of notable benefits for MP. The in-depth partnerships review and corporate masterclass provided agreement and buy in from across the charity and a clear plan for the whole team. The interim support identified and researched key prospects, developed several bespoke approaches and helped MP to think big! There was also a plan in place for the new incoming Head of Major Gifts.

One significant approach created during the period of interim support was with a company who had approached MP to do an awareness campaign on 50 of their delivery vehicles. Timing was critical as the campaign was to be launched in two months later at the company’s annual retail sector leading expo, attended by board level representatives from their customers, suppliers and business partners.

Recognising the clear shared purpose between the organisations, the team created a highly emotive and powerful proposition that was pitched in person just ten days later to the MD and the PR team of Palmer & Harvey. The MP pitch team included the Director of Fundraising, Ross Miller, and a father whose son has been missing since 1988.

Missing People secured their biggest ever corporate partnership with Palmer & Harvey.